Anytime you’re talking about improving the social media world, you have to start with the giant.
Thousands of writers covering tech history and users looking back at the last two decades have all submitted some pretty similar narratives – basically it goes like this – Mark Zuckerberg created Facebook from his dorm room. It was just for a few people, but it took off. Then it kept taking off, and eventually Facebook became a behemoth that now basically monopolizes our social media attention.
With that said, let’s look at some key differences between The Social Media Platform family of sites by GTKYF Tech Group and Facebook and why our platform really represents the future of social media.
Tracking and Spying:
When Facebook was born, people didn’t care all that much about data privacy – at least, not to the extent that they do now. One reason is because big data hadn’t exploded yet, and businesses and governments didn’t have the same kinds of extremely powerful tools to monitor a user’s every action.
Now, virtually omnipotent technologies built into the platform have eyes on everything a user does, not just within Facebook, but even elsewhere on the web.
At the same time, forward-thinking governments like the European Commission started creating data privacy rules – Europe’s GDPR, for example, really set the stage for re-imagining the ways that governments can safeguard people’s rights over their own digital media. California’s new ballot proposal follows suit, with protections that look very much like what’s in the established GDPR.
Here’s the difference between Facebook and this our social media platform – We do NOT EVER collect any extraneous data about users in order to harvest it and sell it to third parties, and to conduct surveillance on the general public. That’s a big difference, and that’s why it’s first on the list…
Skip the Extras:
When you ask people what they hate about Facebook, many of them point to the kinds of spam and general digital detritus that pop up in their feeds.
“Maybe it’s just me, but I feel the worst thing about Facebook is all the inane memes, writings and senseless videos people post to my Feed on a daily basis,” writes Wendi Tibbets on Quora. “The Unfollow Button does not work for me, so I’m stuck with a Feed full of other people’s boredom. I’d rather read about the people themselves than be inundated with random pointless articles… Facebook is … a big distraction, most of it impersonal and irrelevant to the poster.”
When you start with the new social media platform, you’re starting from zero. You have zero spam, zero ads, and zero annoying virtual game invites. We don’t allow spammers, limit the ads to basic “billboard ads”, and have zero game invites.
It’s like the old bulletin board days – when you type, you’re typing to a person. When you read, you’re reading what a person wrote. There’s not a lot of astro turf stuff interspersed.
Another new technology that’s either interesting or scary, depending who you talk to, is the recommendation engine.
A lot of that harvested data goes to company algorithm tools that want to show users projections about what they think they’d like. This kind of hyper-marketing has been largely derided in the science fiction of past eras as extremely intrusive and overburdening, but now it’s here to stay with the platforms like Facebook that give you such sophisticated “suggestions” – again, based on all of that data they have collected about you.
There are no recommendation engines on The Social Media Platform by GTKYF TECH Group . You decide what you like, and what you want to see.
The Social Commentariat:
Here’s another big difference in using new and specialized social media platforms rather than flocking to where the herd is, on Facebook.
Over the years, there’s been a deeply polarizing political force cutting into our social lives in this country. People are getting diced into various demographics that tend to all think and vote in certain ways.
Then all of those groups get thrown together on Facebook, and it creates endless psychological war. People flaming out, becoming keyboard warriors, tapping away frantically to try to work through their negative emotions they experience as they encounter the very worst rhetoric from the other side of the trench.
With specialized platforms like The Social Media Platform by GTKYF TECH Group there’s the opportunity to engage in thoughtful dialogue without having to manage Russian bots and brainwashed hordes at the same time.
Hacking and Malware:
Another unintended consequence of social media monopoly is that hackers and other black hat people have a wide attack surface. When they find out how to target Facebook users, their playground is endless.
Breaking up social media makes it less vulnerable to hacking as a whole. That’s another reason why monopolies in technology are just bad for everyone in general.
These are a few of the top reasons why it’s a good idea to diversify your social media away from Facebook as a traditional platform. Facebook’s glory days are pretty much over – you can stick around and watch the freefall, but you can also move over to something new that still has a lot of promise and potential ahead.