In this series, we’re looking at how our groundbreaking social media platform stacks up to others with lots of established history.


LinkedIn is a great example – this social platform is now public, and has been for quite a while, but does that really reflect its value? Sure, the share price is up, and the company has a multi-billion-dollar market cap, but we know that equity value and market cap are not good indicators of whether something really has value or not.


Anyway, when you’re looking at how you spend your time on social media, where do you invest that energy?


Here are some comparisons to help you make the choice.


All Corporate, All the Time


LinkedIn is nothing if not an extremely corporate model.


You can tell as soon as you build a profile and start using it. It’s designed to bring people into the corporate fold, with full-time and salaried jobs that establish people’s obeisance to big companies, whether they are in tech, manufacturing or any other industry.


Here’s what you’re not going to see on LinkedIn – any whiff of the gig economy that is quickly taking over as the nation’s predominant model of employment.


Self-employed contractors and other small business people write their own rules and chart their own progress. So do entrepreneurs.


LinkedIn isn’t about any of that. It’s about getting you a job the job so that you can say yes to the boss Monday through Friday.


As such it has, shall we say, a limited user base.


Spam and Gimmicks:


There’s also quite a bit of unnecessary extraneous material in most people’s LinkedIn accounts.


Even for those who set up fairly decent profiles, it’s all too common to see a message box that’s mostly spam and mass messages with very little real content or information.


Then there are all the bells and whistles that were probably pretty well-intentioned, but just make LinkedIn a more chaotic space.


“I hate LinkedIn,” writes John Biggs at TechCrunch, a pretty savvy surveyor of tech products and companies. “I open it out of habit and accept everyone who adds me because I don’t know why I wouldn’t. There is no clear benefit to the social network.

Think about it – have you ever gotten a job through LinkedIn?”


He’s not the only one – more than a few users would have some questions if they actually counted up all of the time they spent on LinkedIn over the years, and contrasted that with how much work they actually got out of the platform.


As we mentioned above, part of the reason is that the types of jobs being offered don’t really fit the real world model anymore. But there’s also just the general failure of the platform to really link people together. In the minds of many users, it really should be called LinkedOut. It seems to be a platform to add busywork to the young career professional’s schedule with not much benefit in return.


In other words, who cares if you have an endorsement or skill validation on LinkedIn if it’s not going to yield any appreciable benefit?


By contrast, The Social Media Platform by GTKYF TECH Group is a real platform offering real opportunities with real people. The messaging is everything on this platform, not just a side dish – and extras don’t get in the way. You know who you’re talking to, which enables you to make decisions about your own life.


Harvesting Data:


We know that the big companies harvest user data in order to fund their big offices and power their platforms.


We know that they often do this in shady or dishonest ways, and invade user privacy on any number of occasions.


At The Social Media Platform, we have pledged never to use private user data this way, and we can back that up with guarantees based on the innovative platform model that the site is based on. By contrast, the big tech platforms that dominate social media right now have been trampling on user rights for so long they don’t know how to stop – even as federal regulators and lawmakers advocating for the common citizen are starting to ask questions.


Old Versus New:


People have been calling for the decentralization of social media for some time.


In fact, with crypto currency on the horizon and other new innovations tied to doing away with centralized hierarchy models, people are calling for the decentralization of many things.


However, as we pointed out earlier in this series, it’s also specifically important with social media, because social media is just people using technology. It’s people talking and networking. The ways that they do that make a big difference. If you don’t think so, go back to the drawing board and do some more research.


Essentially, LinkedIn is the same old model – a top-down system with a lot of fancy features that don’t really do much. The “talk” that goes on over LinkedIn is so abstracted from the way people communicate in real life that it’s virtually worthless. Even many recruiters would admit as much – LinkedIn is very much propped up by some lazy assumptions about what social media is.


The Social Media Platform, by GTKYF TECH Group is about to change all of that. Stay tuned as we build out the user base and show others what it’s like to bring social media back to a real human place.